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New Novel          Marketing Your Sewing Business         The "Business" Of Sewing: Vol. I/Vol. II        Marketing Forms

Do You Sew For Profit:   A Guide For Wholesale, Retail and Consignment    Order Book                
Do you sew for profit and want to take your business to the next level? This book is for you! It skillfully details how to earn income through the use of wholesale, retail and consignment while sewing for profit. It covers all disciplines of sewing from custom tailoring, home décor, bridal, children’s, and art-to-wear, just to name a few. Learn how to make the transition from working with clients, to selling your sewn items through wholesale, retail and consignment. The book focuses on the business, marketing and pricing aspects of each field. Barbara shares her secrets, tips, techniques, knowledge and expertise with you. Plus, several sewing professionals will tell you how they became successful utilizing these principles. The book also covers production cost, finding a manufacturer and Sales Rep, leases, store design, merchandising, color, style, fabrication and more.    Barbara Wright Sykes    ISBN: 0-9717824-0-7    
                                                                                                

Table of Contents


PART I – CONSIGNMENT

 

Examining Profitable Options

   Introduction

   How to use this book

  

Consignment-Making the Decision

   Primary Resources

   Demographic Profile of Women

   The benefits of Information

 

 Selecting The Consignment Site

   Contact the owner

   How to write the letter

   Tips for making the phone call

   The face-to-face interview

   The Consignment Contract

   

Consignment Pricing

   Commission

   Labor and Profit

   Exercise

   Questions & Answers

 

Marketing For Consignment

   Sources for market analysis?

   Displaying Merchandise

   Define the strategy

   Benefits: Customer, Owner

 

PART II – RETAIL

 

Retail

   Quick Reference

   Selecting a Name

   The Locations

 

The Lease

   Types of leases

 

Store Design

   Hiring a professional store designer

   Budget design-- $500 - $1000

   A General Primer on Modern Store Planning

 

Marketing For Retail

   Guide for Planning

   Ideas for Promotional Campaign


PART III – WHOLESALE

 

Wholesale Section 1

Product Costing

   Correct Costing

   Major Costs

   Chargebacks and Markdown Refunds

   Market Research

   Costing for Start-Up

   Mass production

   What should be included in a cost sheet?

   Three Rules To Follow When Costing

   Garment Costing for Success

   Items influencing costing of garment

PART III – WHOLESALE

 

Wholesale Section 1

Product Costing

   Correct Costing

   Major Costs

   Chargebacks and Markdown Refunds

   Market Research

   Costing for Start-Up

   Mass production

   What should be included in a cost sheet?

   Three Rules To Follow When Costing

   Garment Costing for Success

   Items influencing costing of garment

 

Wholesale Section II

Manufacturing Costs

   Final Prices

   How To Use This Information

 

Wholesale Section III

Marketing For Wholesale

Selling Your Product

What You Need To Know About Sales Reps

Where To Find A Good Sales Rep

What To Look For In A Sales Rep

 

PART IV – ADVICE FROM THE PRO’S

 

Victoria Woodford

Frances Harder

Diana Cavagnaro

Justine Limpus Parish

Pam Damour

 

Appendix

   Resource Guide

   Index

Table of Contents

Sewing For Profit Books


Marketing Your Sewing Business 


Do You Sew For Profit


The "Business" Of Sewing: Vol. I


The "Business" Of Sewing: Vol. I

Pricing Without Fear

Description

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Description

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Description

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Description

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Marketing Your Sewing Business: How To Earn A Profit  by Barbara Wright Sykes    Order today! $19.95

A sewing business must be marketed in a special way to earn a profit. This book is designed for all types of sewing businesses and will show you how to: Get free publicity for a new and existing sewing business; make attractive Business Cards, Letterhead, Flyers, Brochures, and Catalogs complete with illustrations and examples. Get ideas for Logos, Graphics and Slogans. Develop a beautiful Website and Shopping Cart. Learn how to start and manage an e-mail marketing newsletter. Discover great ideas for marketing a sewing business using innovative methods. Plus, how to get free advertising money for your sewing business and more!   ISBN: 0-9717824-3-1
                              
                                                                                            
What’s included…

   Marketing Ideas - Sewing Business:

· Mail Orders · Travel Agents

· Maternity Stores · Bowling Leagues

· Real Estate Offices · Furniture Stores

. TV/Movie Studios

    · Drama Depts., · Cleaners
   · Day Care Centers

· Organizations and Associations

· Beauty Salons and Barber Shops

· Vendors and Affiliates

· Church, In-Kind Businesses

     · Fashion, Trade and Trunk Shows

Bridal and Special Occasion

Custom Tailoring
General Sewing

Baby and Children’s Market

Home Décor—Interior Design

Creative Sewing and Crafts

Marketing Model

Creating Demand

Attracting the Customer

Shopping Carts—E-Commerce

Identify and Profile your Customer

Direct Mail
The Power Of Marketing

Free Marketing Money

Getting Free Publicity
Monitoring Your Progress

Writing a Press Release

Developing Image

Developing Branding

Using Logos and Slogans

Studying the Competition

Announcements and Grand Openings

Designing a Website and Brochure
Selecting an Advertising Approach

Design Elements

Design:

    Business Cards

    Letterhead,

    Flyers Newsletters

    Catalogs

    Portfolios
And Much More! 

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The Business Of Sewing: Volume 1  by Barbara Wright Sykes  ISBN: 0-9717824-1-5 Order today! $19.95
 

Industry Price Lists

Top 20 States for Sewers

The Sewing Industry

Myth about Sewing Pros

Right Attitude for Business

Skills Inventory

Visualization Exercise

Specialist vs. Generalist

Working for Yourself

Client Relationships

Conducting Interviews

Fitting and Pickup

Delivery Appointments

Installation Appointments

Getting the Capital

Where to go for Help

Special Loan Programs

Funding Requirements

Cash Flow Projections

How to avoid Frustration

Tackling your Fears

Tragedy into Triumph

Goals and Mission statement

Setting standards

Professional Presence

Business and Financial Plan

Sewing Security: Insurance

Design: Office and Studio

How to Hire a Contractor

Location and Equipment

License, Permits and Zoning

Human Resources

Buying in Bulk and Co-op

Supplies,  Finding Suppliers

Sample Supplier Letter

How to Request Payment

Types of Payment Methods

Getting a Merchant Account

Credit Card Processing

Inventory & Marketing Plan

Collecting Money

Bounced Checks

2 Sample letters 

3 Sample Collection Letters

Business Policy

Mentors and Networking

Sewing Forum

Continuing Education

Online classes

Sewing Solo vs. a Partner

Sewing as a Corporation

Sewing Software

Easy Business Forms

Sewing Machine Update

The Business Of Sewing: Volume 2   by Barbara Wright Sykes  ISBN: 0-9717824-2-3  Order  today! $19.95

 

Pricing For Profit

Handling Price Resistance

Your  Price List

Sample Price List

Pricing Methods & Formulas

Pricing Exercises

Handling Murphy’s Law

Effective Time Management

Scheduling Projects

Delegating Sewing Task

Keeping Good Books

Benefiting from Technology

Software and Computers

Learning Software Easier

Understanding Production

Production Time Analysis

Project Inventory List

How to Make a Price List

Putting it all together

Using a Price List

Pricing Exercise

Labor Calculations

Contract Charges

Production Reviews

Identifying Your Market

Profiling Your Customer

Studying Your Competition

Consumer Price Lists

Attracting Clients

Cost Effective Marketing

Advertising and Promotions

    Diversification

    Changing your Pricing

    Goods and Services

    Home vs. Commercial

Testing your Knowledge
Computerized Accounting

Shopping Carts and Gateways

Websites and Domain Names

Online Merchant Accounts

Business Activities
Marketing Strategy

                 

Mail-Order Business

Teaching: Fees and Forms

Developing Contracts

Conducting Seminars

Writing Articles & Books

Types of Publishing

Profiting: Audios & Videos
Home Décor Yardage Chart

Employees & Subcontractors

Employment Application

Independent Contractors

Fabricators

Designing a Line

Planning a Line

Pricing the Line          

 

 

 Pricing Without Fear  $19.95   by Barbara Wright Sykes     ISBN: 0-9717824-6-9      Order       See Tips 
So many sewing professionals suffer from the of fear of pricing. This book is a wonderful tool to ease the fears. A brilliant collection of sewing knowledge and expertise is found in this book. It doesn't matter whether you sew bridal, specialize in home décor, custom tailoring, alterations, sew for children, or crafts--this book hits home. You'll benefit and enjoy reading about a number of talented sewing professionals' secrets to success. And that's not all--you will even learn how to design your sewing studio and much, much more. It's nice to know that others have gone through the same process and are successful in spite of the fear of pricing!  Includes: Price Sheets,  Charts, Illustrations, etc.        What’s included…
 

Pricing 101

Sample Price Lists ( 35 +)
Pricing: Are You Afraid?

Pricing Effectively for Profit
Pricing: Consignment/ Retail

Pricing: For The Bride

Profit: Sell Other Products

Overhead: Saving Money

Using Pricing Methods

Pricing: Calculations 

Pricing: Charts and Illustrations

Pricing: Creative Sewing/Crafts

Increase Your Profit Margin

Personal Pattern Line—Profit

Turn Scraps Into Cash

Is It Time For A Raise?
Work Efficiently

Studio Expansion

Home Décor—Interior Design

Alterations—Making It Work!
Sewing For Children

Pricing: For Show Dogs

How To Make A Profit
Fabric/Notions: Wholesale Leads

Money—Getting Bank Loans
Developing Your Workspace

Business tools

 

 

        

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