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Marketing Your Sewing Business:
How To Earn A Profit
*by Barbara Wright Sykes
$19.95
A sewing business must be marketed in
a special way to earn a profit. This book is designed for all
types of sewing businesses and will show you how to: Get free
publicity for a new and existing sewing business; make attractive
Business Cards, Letterhead, Flyers, Brochures, and Catalogs complete
with illustrations and examples. Get ideas for Logos, Graphics and
Slogans. Develop a beautiful Website and Shopping Cart. Learn how to
start and manage an e-mail marketing newsletter. Discover great
ideas for marketing a sewing business using furniture stores, travel
agents, day care centers, trunk shows, trade shows, home parties,
the telephone and other innovative methods. Plus, how to get free
advertising money for your sewing business and more!
ISBN: 0-9717824-3-1
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Marketing Ideas for a Sewing Business: · Mail Orders, · Travel Agents · Maternity Stores · Bowling Leagues · Real Estate Offices · Furniture Stores · TV/Movie Studios · Drama Depts. · Day Care Centers · Cleaners · Organizations and Associations · Beauty Salons and Barber Shops · Vendors and Affiliates · Church, In-Kind Businesses · Fashion, Trade & Trunk Shows |
Bridal and Special Occasion Custom Tailoring General Sewing Baby and Children’s Market Home Décor—Interior Design Creative Sewing and Crafts Marketing Model Direct Mail Creating Demand Attracting the Customer Studying the Competition Monitoring Your Progress Shopping Carts—E-Commerce Announcements and Grand Openings
Designing a Website and Brochure |
The Power Of Marketing Free Marketing Money Getting Free Publicity Writing a Press Release Developing Image Developing Branding Using Logos and Slogans Selecting an Advertising Approach Design Elements Design: Business Cards Letterhead, Flyers Newsletters Catalogs
Portfolios |
Pricing Without
Fear
$19.95
ISBN: 0-9717824-6-9
Order
See
Tips
So many sewing professionals suffer from the of fear of pricing. This book is a wonderful tool to ease the fears. A brilliant collection of sewing knowledge and expertise is found in this book. It doesn't matter whether you sew bridal, specialize in home décor, custom tailoring, alterations, sew for children, or crafts--this book hits home. You'll benefit and enjoy reading about a number of talented sewing professionals' secrets to success. And that's not all--you will even learn how to design your sewing studio and much, much more. It's nice to know that others have gone through the same process and are successful in spite of the fear of pricing! Includes: Price Sheets, Charts, Illustrations, etc. by Barbara Wright Sykes What’s included… |
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Pricing 101
Sample
Price Lists ( 35 +)
Pricing Effectively for Profit Pricing: For The Bride Profit: Sell Other Products Overhead: Saving Money Using Pricing Methods |
Pricing: Calculations Pricing: Charts and Illustrations Pricing: Creative Sewing/Crafts Increase Your Profit Margin Personal Pattern Line—Profit Turn Scraps Into Cash
Is It Time For A
Raise? Studio Expansion |
Home Décor—Interior Design
Alterations—Making It Work! Pricing: For Show Dogs
How To Make A
Profit
Money—Getting
Bank Loans Business tools |
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Do You
Sew For Profit $19.95
Order
A
Guide for Wholesale, Retail and Consignment |
Retail: Sewing in a Retail World Home vs. Commercial space The Location: Finding Yours Types of Leases Store Design - Jeff Grant Merchandising Retail Pricing and Marketing
Consignment: Selecting the consignment site Negotiating with the owner Spelling out consignment terms Commission analysis Color, Style and Fabric Inventory management Consignment Pricing Consignment Marketing
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Wholesale: Market research
Wholesale Pricing and
Marketing Building a profitable line Wholesale Cost Analysis How to save on production Chargeback's and Markdowns Finding a good Sales Reps Combining sewing and art Running a profitable workroom Turn your sewing into wholesale Trunk shows
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The “Business” Of Sewing: Volume 1 $19.95 Order today! What’s included… |
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 Barbara Wright Sykes ISBN: 0-9717824-1-5 |
Industry Price Lists Top 20 States for Sewers The Sewing Industry Myth about Sewing Pros Right Attitude for Business Skills Inventory Visualization Exercise Specialist vs. Generalist Tackling your Fears How to avoid Frustration Working for Yourself Tragedy into Triumph Professional Presence Client Relationships Conducting Interviews Fitting and Pickup Delivery Appointments Installation Appointments |
Where to go for Help Special Loan Programs Funding Requirements Cash Flow Projections Inventory & Marketing Plan Goals and Mission statement Setting standards Business and Financial Plan Sewing Security: Insurance Location and Equipment License, Permits and Zoning Design: Office and Studio How to Hire a Contractor Human Resources Buying in Bulk and Co-op Supplies, Finding Suppliers Sample Supplier Letter |
How to Request Payment Types of Payment Methods Getting a Merchant Account Credit Card Processing Collecting Money Bounced Checks 2 Sample letters 3 Sample Collection Letters Business Policy Mentors and Networking Sewing Forum Continuing Education Online classes Sewing Solo vs. a Partner Sewing as a Corporation Sewing Software Easy Business Forms Sewing Machine Update |
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The “Business” Of Sewing: Volume 2 $19.95 Order today! What’s included… |
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 Barbara Wright Sykes ISBN: 0-9717824-2-3 |
Pricing For Profit Handling Price Resistance Your Price List Sample Price List Pricing Methods & Formulas Pricing Exercises Handling Murphy’s Law Effective Time Management Scheduling Projects Delegating Sewing Task Keeping Good Books Business Activities Computerized Accounting Shopping Carts and Gateways Websites and Domain Names Online Merchant Accounts Benefiting from Technology Software and Computers Learning Software Easier |
Understanding Production Production Time Analysis Project Inventory List How to Make a Price List Putting it all together Using a Price List Testing your Knowledge Pricing Exercise Labor Calculations Contract Charges Production Reviews Marketing Strategy Identifying Your Market Profiling Your Customer Studying Your Competition Designing a Line Planning a Line Pricing the Line Consumer Price Lists |
Attracting Clients Cost Effective Marketing Advertising and Promotions Diversification Changing your Pricing Goods and Services Home vs. Commercial Employees & Subcontractors Employment Application Independent Contractors Fabricators Mail-Order Business Teaching: Fees and Forms Developing Contracts Conducting Seminars Writing Articles & Books Types of Publishing
Profiting: Audios & Videos |
Top Store Pricing Review Barbara Live Sewing Lessons Catalog Sewing For Profit Forms Next Page
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The "Business" Of Sewing $19.95 (The Original) Barbara Wright Sykes Note: The "Business" Of Sewing Volumes 1 and 2, above are the most recent. This is the pocket edition. Rave reviews from: Nancy Zieman of Sewing With Nancy, McCall's and Simplicity, LA Times and more. This book is a comprehensive and informative guide for the novice as well as the seasoned sewing professional, teacher and student. Learn how to get paid what you are worth through a detailed analysis of 3 pricing methods, and the pros and cons of each. It offers detailed instructions on business plans, financial planning, marketing and advertising, how to attract clients, how to expand your business, and much more. It even addresses teaching for profit, writing articles and making videos using your sewing knowledge. It has it all! About Barbara Wright Sykes Store Get this book at Amazon and Barnes& Noble See Sewing Lessons The "Business" Of Sewing: Vol. I ** The "Business" Of Sewing Vol. II ** Marketing Your Sewing Business** Do You Sew For Profit: Wholesale, Retail, Consignment** |
